Answers to Some Frequently Asked Questions

How do I enter Cute Baby?

Entry is easy. Go to the home page and enter some basic details about your Cute Baby. Upload a photo. You will then be entered into the following months competition. Then watch your emails and mobile phone. We will keep in touch.

What’s the value of the monthly prize?

The total value of the monthly prizes is R10,000. Prizes are awarded in cash via EFT to spend on whatever you like. Proof of identity will be required before prize funds are transferred.

  • 1st place: R5,000
  • 2nd place: R3,000
  • 3rd place: R2,000

My child is over 3yrs of age? Can I still enter?

No. Unfortunately you can’t enter your little one in Cute Baby if your child is 3 years or over. You can enter your cutie-pie into Cute Kid! Please visit to enter. Cute Kid is open for children from 3 – 9 years old.

I entered my baby but I don’t see his/her picture up on your website.

If you have just entered, your entry is currently being screened, and will only be approved and uploaded for next month’s competition if you have provided us with a valid email address and mobile number (No landline numbers). If you suspect that you’ve an error, please feel free to contact us at [email protected] to rectify the error.

Until then, keep checking the status of your child’s entry and start getting your team ready for the voting mayhem. We will inform you closer to the end of the month and the beginning of the next competition with how it all works.

Which month is my child participating in?

This competition is held monthly. You will participate in the month following the month of entry.

Explain how Elimination rounds work?

There are 2 rounds held in the month. These are held weekly and the 1st one is usually held during the 2nd week of the competition.

Voting criteria is set for each elimination round, for example, in the first elimination round we may eliminate children who have less than 1 vote. And as the competition progresses the elimination criteria gets stronger and much more competitive.

Entrants are notified via email and SMS if their child has made the elimination round or not. This is usually done by 2pm on the day of the elimination. It is recommended not to vote between 8am and 2pm on the day of an elimination.

Why do you have Elimination rounds?

Believe it or not; more than half of those that enter our monthly competitions do not actively take part. From a practical point of view, the first elimination is based on whether a participant is active or not. If the participant is not active they’re eliminated in order for us to engage with those who are. Subsequent elimination rounds then take place in order to make the competition more interactive and fun. The keyword here being FUN. (but please use the keyword CUTE to vote)

How do I vote?

Cute Baby - How to VoteVoting is by SMS only. There are two options when voting but remember each vote must appear as follows:

CUTE UNIQUE VOTING ID NUMBER (as is appears on the website) an example would be CUTE 1234. Please ensure you put a space between CUTE and the unique voting ID number!

Text CUTE 1234 to 41868 = 1 vote (R2 applies)

Text CUTE 1234 to 42130 = 25 votes (R30 applies)

Please ensure you vote as indicated above. Free and bundled SMS packages can not be used. Errors will be billed

Please ensure you vote in the correct format. Common problems include not putting a space between CUTE and the unique number; including 2 spaces between keyword CUTE and the unique number; including a space first then the Keyword CUTE and then the unique number; using the baby’s name (Themba 1234) and including a message (CUTE 1234 Themba is going to win for sure!!)

I‘ve sent loads of text messages but I’m not getting any replies!

We know that this must be incredibly frustrating! Firstly, make sure that you’re texting correctly.

Enter the unique ID as stated on the website, make sure you leave a space between CUTE and the unique ID (i.e. CUTE 7889)

Make sure you use the correct key-word (i.e. CUTE). Don’t add any extra characters or message (i.e. CUTE 7889 Bradley Smith he’s the winner by far;-)

If you’ve done all of the above, keep in mind that it can take up to 30 minutes to receive a reply SMS from us and this depends on how busy your network provider. However if you feel this is not the case then please email us at [email protected] and we’ll look into the matter.

Please provide as much detail as you possibly can if you email us: Unique ID, cellular number in question, cellular network provider and/or a screenshot of your message will help greatly.

Some network providers (i.e. CellC) may not support the short-code being used, in which case your text message and any messages from us may not reach you. This fault lies with the network provider and not Cute Baby.

I am a Cell C subscriber, can I vote via SMS?

From 1 August 2018 Cell C subscribers won’t be able to vote via SMS for any Cutify administered competitions namely: Cute Baby SA, Cute Kid SA, Cute Pet SA, Cute Couple SA and Super Cute SA.

You can however vote via SnapScan if you download the app and register with SnapScan. This remains the most cost effective way to vote.

It is strongly advised that should you canvas votes from friends, family and the general public that you convey that Cell C Subscribers can not vote via SMS.

From 1 August 2018 Cell C no longer supports the use of Premium Rated SMS services from our platform and you will not be able to vote via SMS in our competitions.

What does this mean? There are two short-codes used to vote via SMS in our competitions; 41868 (R2.00 charge) and 42130 (R30.00 charge) which are managed by our short-code provider. When you send a message to either 41868 or 42130 your mobile network provider charges you for the message/s and then delivers confirmation to our short-code provider. Our short-code provider then sends you a “thank-you” SMS message confirming receipt of your message.

From 1 August Cell C should no longer deliver your message to our short-code provider and all messages to 41868 or 42130 should fail and you should not be charged. If a Cell C Subscriber does vote and have been charged, kindly contact Cell C directly to seek a refund immediately. We suggest keeping proof of any messages you may have been charged for. Cutify Media & Marketing will not reimburse any costs to Cell C subscribers.

Cutify Media and Marketing have no access to any mobile network infrastructure, including billing. Any and all queries with regards to billing should be redirected to your mobile network providers’ customer services team.

We do realize that this may disappoint some of our entrants but unfortunately there is little we can do if a minor South African network chooses not to support the technology used globally. We are committed to running our competitions fairly and are working on some exciting changes to our voting format and urge you to check our websites in the coming months.

Can I change my baby’s picture during the competition?

Yes you can change the photo.Please email us at [email protected]

Please attached the picture as well as provide the baby name, and unique voting ID if you have it. This will help us match the entry.

I entered siblings but I’m only getting notifications about one of my babies?

Simply put, our system can’t handle duplicate emails and mobile phone numbers.

Our system sees duplicate email addresses and mobile numbers as just that, duplicates and it can cause a problem in our communication to you of names, unique voting numbers and positions.

It is HIGHLY recommended NOT to enter siblings, twins, triplets etc as separate entries. If you must then please ensure you have a separate email address and mobile number for each.

If you enter siblings, please enter them as 1 entry. Select ‘Siblings’ from the Gender drop down menu. If you have twins please choose ‘Twins’. Simply put names in this format. Example: George & Charlotte. Upload a photo with all children in the image.

Can I enter siblings and twins as one entry?

Yes, it is recommended that you do as this is more cost effective. Twins and siblings can be entered as 1 entry. Please select either ‘Twins’ or ‘Siblings’ from the Gender drop down menu. They all need to be aged between 0 and 36 months. Please upload an image with all the siblings (twins/triplets/quadruplets) in the picture.

How many babies can I enter in one entry?

You may enter up to 4 babies as one entry. They must be members of the same family (siblings).

Why have Cute Baby shortened my baby’s name?

While Bradley Owen Oscar Smith or Penelope Sabrina Skye Cambell are fine name it’s too long for the competition. Keep in mind that people need to text the entire name when voting. Shorter is better.

Can I enter more than once during the competition to increase my chances of winning?

No. You only need to enter once. The Cutify system detects and deletes any duplicate entries before the competition begins.

Tip: The only way to increase your chances of winning is to have more votes. So we advise you to focus all your voting campaigns into one entry than to divide your attention and votes over 2 or more entries.

How do I see how many votes my child has received?

We have done it! We have always wanted contestants to be able to view the amount of votes received and now you can.

Apart from the Cute Vote-O-Meter which is visible to everyone you can view the total number of votes currently received (there is a 12hour delay). All you need to do is to register a few basic details making sure you use the same email address that you used to enter the competition. We will then send an activation link. Once you click on the link you will be able to login and view current total votes. This is updated hourly.

Click here to register.

Please note that you will only be able to see your own baby’s total votes.

How does the Cute Vote-O-Meter™ work?

Each month we set the criteria for the Cute Vote-O-Meter™. Each level of the Cute Vote-O-Meter™ is shaded-in based on the amount of votes obtained for that level.

For example; you may only need a vote to make it to the first level, 10 votes to reach the second level, 50 votes to reach the third level and so on (as an example). Do not expect to see a change in your meter each time you vote.

As you progress the harder it becomes to reach the next level.

The Cute Vote-O-Meter™ is updated each hour based on server connectivity. From time to time, due to system maintenance and upgrading, you may not be able to view your Cute Vote-O-Meter™.

We provide opportunities, after the first elimination round, to increase your vote count. The secret is to stay in the game as long as possible to take advantage of these opportunities.

Having all 10 blocks of the Cute Vote-O-Meter™ completely colored in does not mean you are a winner or even in the TOP 3, it just means that you are performing well.

Please Note; the Cute Vote-O-Meter™ is not the deciding factor when selecting the TOP 3 winners. The TOP 3 are based on the most amount of votes received for the entire month. We double check the amount of votes each participant has received and then we triple check these results again manually.

My baby made it through his/her elimination round. Now What?

You can continue to vote for your baby so that he/she makes it through subsequent elimination rounds or you can stop voting. The choice is yours. Votes are not put back to zero.

My baby didn’t make it through the elimination round. Now what?

Firstly, it’s important to remember that it’s not winning that matters, it’s the taking part.

Your child’s picture will be deleted from our website, usually within 24 hours after an elimination round.

Thank you for playing. We hope you had fun.

Can I enter the competition again if I have won before?

Yes, you can! However you will be entered into the following month and his/her votes from the previous month will not be carried over.

NB! Please note that you will receive a new unique code for voting.

Can I vote from the same number more than once?

Yes, you can! It’s the baby with the most votes who wins.

When do you announce the monthly winners?

Each month the TOP 3 winners of the competition are announced on the 5th of the following month.  e.g.  If you took part in the June competition the winners of that competition would be announced on the 5th of July.

NB! The TOP 3 will  be announced on the next working day if the 5th falls on a Saturday/ Sunday/Public Holiday.

I’ve won a prize, when will I receive it?

If you’ve won a prize we will notify you via phone and/or email. Prizes are dispatched 5-10 working days after you’ve been notified. If you have won an on-line voucher or eGift, please be sure to check your spam folder. Please contact [email protected] if you’ve not received your prize within this time frame.

Why not a panel of judges deciding the Cute Baby winner?

Cute Baby run a monthly interactive baby competition not a subjective one. A panel of judges would be subjective in deciding who the monthly winner should be. We want our monthly competition to be fun, interactive and entertaining.

Is Cute Baby a scam?

No, this is not a scam. Entry is FREE and you don’t have to vote for your child if you don’t want to. We respect that.

We adhere to a Code of Conduct as set out by the Wireless Application Services Providers’ Association (WASPA). There is no-way to rig the competition and if we find anyone taking part is doing so in an unlawful way we will nullify their entry and ban them from the competition.

While we don’t make voting information public, it can be requested for in private. We believe in being open, honest and transparent.
Our Cute Baby competition has been running since October 2014, Cute Kid since September 2015 and we have just launched our Cute Pet competition.

You can also check out our Facebook pages for each – Cute Baby, Cute Kid and Cute Pet.

Are you affiliated with other competitions, such as;, Star Baby, AngelBaby etc.?

Cute Baby SA is owned and managed by Cutify Media & Marketing, we are a registered company and have no affiliation to any other similar competitions that are not part of the Cutify family. Cutify Media & Marketing started in 2014 and conceptualized the bonus concept of “Double Days”, “Triple Hours”, “Triple Whammy”, “Power Hour” and “Power Play” these phrases unfortunately can’t be trademarked which means competitors are able to capitalize on our unique selling points.

Our Cute Vote-O-Meter™ is trademarked and works on a unique algorithm that we are constantly perfecting. We advise you to be wary of imitation websites; we strive to be open, honest and fully transparent by providing access to your own voting data. We are the only voting competition site in South Africa that allows access to your voting data as well as real time position data. While we make voting data available when requested but do not do so publicly as this is not in the spirit of which the competition was intended.

We welcome feedback and are open to ideas on how to better the participation experience.

Why don’t you use a Facebook voting system for the Cute Baby competition?

Sorry Mark Zuckerberg your website is less than perfect.

The use of Facebook to cast votes is open to abuse and there is limited access to manage these votes fairly. It’s common practice in these circumstances for people to open ‘dummy’ accounts and votes can be bought. Facebook is only used as a communication tool for current and future participants.

I can’t upload a photo of my baby!

If you are experiencing difficulties uploading a photo of your baby please make sure of the following:

  • The photo is not larger than 2MB.
  • The photo is in either JPG, GIF or PNG format.
  • You have sufficient data or airtime.

If you are still having problems then please try from a desktop computer.

Can I vote for my own baby?

Yes, of course you can. You can vote as many times as you wish.

The more you spread the message via friends, family and work colleagues the more votes you should receive so don’t forget to ask for votes via email and social media etc.

I am receiving an “Oops entrant is not recognised” SMS reply after voting.

Cute Baby - How to VoteIf you have received an SMS response message from us with the following message ‘ Oops, We didn’t recognise the entrant you are voting for or you are voting incorrectly. Please refer to Errors will be billed.’ then you are voting in the incorrect format.

For 1 vote, you need to type the keyword CUTE followed by a space and then the unique voting ID number and send message to 41868. (example: CUTE 1234)

For 20 votes, you need to type the keyword CUTE followed by a space and then the unique voting ID number and send message to 42130. (example: CUTE 1234)

Some common problems that result in error messages include:

Including a space first then keyword CUTE (sometimes this happens when you copy and paste);

Including a double space between CUTE and the unique voting ID;

Not including a space between CUTE and the unique voting ID number (example CUTE 1234)

It’s not obvious when viewing your mobile phone screen that you have included spaces inadvertently so please try start a whole new SMS message making sure you don’t include spaces where there shouldn’t be spaces.

Please note that WE DO COUNT all votes cast in the incorrect format.

I can’t see the Cute Vote-O-Meter™

If you can’t see the Cute Vote-O-Meter™ on your baby’s unique url then we have had to disable it temporarily.

From time to time due to system maintenance and other things outside our control the ‘feed’ between our SMS short code provider and our website gets broken and we are unable to provide access to the Cute Vote-O-Meter™.

Not been able to view the Cute Vote-O-Meter™ in no way affects the vote count as all votes cast are kept securely by our SMS short code provider.

Rest assured we are working around the clock with our IT guys to get the Cute Vote-O-Meter™ up and running as soon as possible.

Can my friends and family vote from overseas?

Unfortunately, not. Voting must be via SMS from a mobile phone connected to one of the South African networks.

Why don’t you use a panel of judges to judge the cutest baby?

Cute Baby runs a monthly interactive competition and not a subjective one. A panel of judges would be subjective in deciding who the monthly winner should be. We want our monthly competition to be fun, interactive and entertaining.

Your policy on abuse and inappropriate comments?

From time to time, we do get abuse either via SMS, Facebook and Email. We don’t tolerate abuse, racist and hateful comments of any kind. We will take steps to ban and remove you from our social media channels.

What are your hours of operation?

Our website and Facebook page are accessible 24 hours a day however we work normal business hours which are 9:00 – 16:00 Monday to Friday. From time to time a monthly competition might start or end on a weekend day in which case our business hours might differ, however all email communication etc. is usually conducted during normal business hours.

My question hasn’t been answered here.

What! We thought we thought of everything. Heads will roll!

Please email [email protected] with your question and we’ll get back to you with a reply usually within 24 hours (during office hours). We might just add it here as it’s probably a good one!

Couldn’t find the answer you were looking for?

Here are some more ways to contact the Cute Baby team.

We love hearing from you, however, please don’t ask the same question on Email and Facebook.

Pick one and stick with it.

Contact us via Facebook

Feeling social? Then contact us via our Cute Baby Facebook Page. We aim to respond in 2-3 hours. Don’t forget to LIKE US and tell your friends!

Email us

Want to send us an email? Old school, we like that! We aim to respond to all emails within 24 hours Monday to Friday.